Customers and marketing

A customer waiting for takeaway wants one message: it is ready. Order texts are sent
by journeys in the manager app. A journey starts when the order changes status and

For any shop that takes bookings: a restaurant booking tables, or a service
booking appointments with a member of staff.

A segment is a group of customers defined by rules rather than by a list. Nobody is
added or removed by hand: a customer belongs whenever they match, and stops belonging

A journey runs by itself, so the only way to know what it actually did is to look.
History is that record.

An order with a customer on it earns them points, appears in their history, and lets
you tell them when it is ready. An order without one is anonymous - the sale counts,

The message a guest gets when their booking is confirmed is a template you own. You
can change the wording, the subject, and what it says in each language.

A journey is a sequence that runs by itself when something happens: an order is
accepted, points are earned, a referral lands. This is how to change what it does and

Everything the platform sends a customer comes from a template: emails, text
messages and push notifications. Journeys and campaigns use them, so a wording change

There are four kinds of campaign. The type decides how the discount is worked out at
checkout, and it cannot be changed after the campaign is created, so be sure

A segment is a group of customers defined by rules rather than by a list: everyone
who has not ordered for three months, everyone over a certain lifetime value.